Our Comprehensive Leasing & Marketing Process

Successfully leasing a property in the Phoenix market requires more than just a listing—it requires a strategic approach to attract and secure the right tenant at the right price. Every day your property sits vacant is money lost, which is why our process is designed to minimize vacancy and maximize your return on investment.

We believe that a vacant home is an expensive liability. For example, if your property could rent for $2,500 a month but sits vacant for three months, that's a loss of $7,500. It is often far more profitable to price the property competitively at $2,200 and rent it quickly, rather than holding out for a high price and enduring months of lost income.

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Our Comprehensive Screening Process

Our process begins with a detailed, electronic application designed to gather all the information needed to make an informed decision. As a policy, we do not take an application fee unless we are actively considering an applicant, as we've found this encourages more potential tenants to apply. Falsified, inaccurate, or incomplete information on the application is immediate grounds for denial.

Once an application has been selected for further review, we run the application fee and order a credit, criminal, and eviction screening to verify that everything shared on the application is accurate. This thorough process helps us find tenants who will be a great fit for your property by confirming they meet our core criteria.

Step 1: Making a First Impression

Before we list your property, we ensure it is clean, market-ready, and in good repair. A well-maintained home attracts a higher quality of applicant. Our process begins with:

Professional Photography: We use professional, thorough photography to make your property stand out online. This includes taking photos at the right time of day to ensure great lighting, which makes the space feel more open and inviting.

Step 2: Strategic Pricing & Marketing

We use our local expertise to price your property correctly. While many landlords want to list at the highest possible price, that can severely limit the applicant pool. Unless a property has very special features, being priced slightly below the top of the market can be a significant benefit, as it attracts a larger number of high-quality applicants and reduces vacancy time.

We then create a targeted marketing campaign that includes:

Extensive Syndication: Your property is listed on all major rental websites (Zillow, Trulia, etc.) to ensure maximum exposure to the largest audience of potential tenants.
Targeted Advertising: We utilize a variety of channels to find tenants who are a perfect fit for your property.

Step 3: The Lease: Your Legal Protection

Our lease is the single most important document for protecting your interests as a landlord. We do not use a standard, generic lease. Our lease is a comprehensive, legally sound document that addresses critical issues to prevent future problems. It includes:

By following this meticulous process, we ensure your property is not only rented quickly but also protected by a solid, legally sound lease, giving you peace of mind.

Penalty Policies: Clear policies on late rent, maintenance responsibilities, and other tenant obligations.
Property Rules:Well-defined terms on things like how many guests are allowed at a party or other property use guidelines to ensure the property is respected and maintained.

By following this meticulous process, we ensure your property is not only rented quickly but also protected by a solid, legally sound lease, giving you peace of mind.